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Impact Direct Adds Growing Online Retailer to Client Roster

EGG HARBOR TWP, NJ (PRWEB) August 26, 2005 -- Impact Direct (www.impact-direct.com), one of New Jerseys fastest growing online marketing firms, today announced the addition of a new client to its diverse client roster and the hiring of a key staff member to its team of strategic and creative directors.

The new online retailer added to the Impact Direct client roster is Smokin Butt Cigar (www.smokinbuttcigar.com), the worlds biggest, fastest-growing online retailer of cigars and cigar accessories.

For Smokin Butt Cigar, Impact Direct will enhance the retailers current online marketing efforts by expanding their existing e-commerce based website and improving their rankings on major search engines. Impact Direct will also devise a targeted campaign designed to encourage current customers to return to the Smokin Butt Cigar website to place repeat orders.

"Our mission is to reach our target audience more effectively through our online campaigns," said Chris Dearth, Owner of Smokin Butt Cigar "From the outset, the Impact Direct team demonstrated a keen understanding of our highly competitive marketplace and swiftly devised a targeted action plan that will allow us to differentiate ourselves and grow our business."

Impact Direct is experiencing tremendous growth with e-commerce based retailers, due to the addition of new clients, as well notable growth on existing accounts, such as VendorSeek.com, Americas Largest Business to Business Online Marketplace.

"Impact Direct provides specialized solutions that drive business growth for our clients, particularly in the online marketing sector, which requires a keen understanding of a highly competitive marketplace that is constantly changing," said Robert Leckey, VP of Business Development. "One of the ways we construct winning partnerships is to attract the best talent in the industry, and our latest additions to the staff directly achieve that mission."

To support growth Impact Direct has added James Keough as their Director of Design and Optimization. James comes to Impact Direct with vast experience as a Webmaster and search engine specialist with S. Walter Packaging in Pennsylvania. James will concentrate on the continued optimization of clients websites and will manage the existing team of website developers.

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