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PsPrint Launches Brickfish(TM) Campaign to Find Political Issues that Stick: UGC Campaign Broadcasts Bumper Sticker Designs over the Internet

SAN DIEGO (Business Wire EON) October 15, 2007 -- "Bumper stickers are a fun and sometimes outrageous way to communicate to a wide audience," said Dave Lessing, vice president of PsPrint. "This campaign takes personal expression a step further by enabling anyone to create their own designs and to share their favorite bumper stickers with thousands of people across the Internet. As an online printing company, we are constantly looking for cutting edge methods and services to deliver to our customers and the "PsPrint: Stick to Your Cause" campaign reflects our desire to be at the forefront of technology. Because of the campaign's political spin, we are expecting some opinionated entries that generate friendly discussions worldwide."

Be it a bid for Obama or a knock on current public policy, entrants will submit their bumper sticker designs using a downloadable template. The grand prize winner will be selected by PsPrint representatives. Additional prizes will be awarded for the most viral entry and to two participants who enter, vote or review.

According to Lessing, the Brickfish platform creates a powerful vehicle for users to virally broadcast a stance on political issues through the use of User-Generated Content (UGC). In addition, the Brickfish platform allows users to review and comment on entries and to share their favorites through email, Instant Messaging and on hundreds of Internet sites, creating the opportunity for widespread national debate.

"This campaign combines the classic platform of the bumper sticker with User Generated Content, the newest generation of personal expression, bringing the ability to broadcast personal views to a new level," said Shahi Ghanem, CEO of Brickfish. "The 'PsPrint: Stick to Your Cause' campaign follows our wildly successful inaugural politics campaigns including the 'Design Your Portion of the Border Fence,' which drove nearly half a million high-quality voter interactions across the Internet. The public has embraced UGC as a new tool in the political process and we anticipate similar success in this campaign."

The "PsPrint: Stick to Your Cause" campaign ends November 17. For more information about Brickfish, visit www.Brickfish.com.

About PsPrint

PsPrint delivers exceptional printing, mailing, and design services for small businesses and organizations. By combining the very best in web technologies with state-of-the-art production facilities of both coasts, the widest print product offerings with superior customer service, and unique design capabilities with customized templates, PsPrint makes on time and on budget printing and marketing solutions a convenient reality for customers.

About Brickfish

Brickfish is an online marketing company that has created a new platform for driving consumer interaction and response through User Generated Content (UGC). Companies use the Brickfish platform to launch advertising and marketing campaigns that spark the creation of brand-relevant UGC, such as blogs, images, video and audio. Campaign content is shared in a peer-to-peer fashion via email, IM and thousands of sites across the Web, and campaign participants are rewarded for creating, voting, reviewing and sharing campaign content. Brickfish tracks consumer interactions with this content and then provides customers with comprehensive analytics on campaign reach and performance. This approach provides better value than traditional online marketing approaches such as display-based advertising and key word buys. Brickfish is headquartered in San Diego, Calif. with personnel in New York, Chicago, and Los Angeles.

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