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Dove Set To Give Away Free Chocolate across the Country This Summer

New York, NY (PRWEB) July 12, 2007 -- The DOVE Chocolate (http://www.dovechocolate.com) silky, smooth experience is coming to life all across the United States. Beginning July 12th and continuing through August 5th, glamorous "DOVE Women" wearing rich, chocolate brown silk robes will descend upon popular street corners and hot regional concerts & festivals across America giving away the classic DOVE Promises candy in milk chocolate and dark chocolate varieties.

Chocolate lovers will be able to take a sweet escape from their day when they find the multitude of DOVE Women handing out chocolate gifts as they leave the office, shop or as they get ready to watch their favorite performer. Strategically positioned in city hot spots, the DOVE Women promise to provide a much-needed moment to relax and indulge with a sweet piece of DOVE Chocolate. Buy one get one free coupons will also be given away with the chocolates.

The DOVE Women can be found across the US in the following cities over select four-day weekends, July 12th-15th, July 19th-22nd, July 26th-29th and August 2nd-5th:

Baltimore/Washington DC

Boston MA

Chicago IL

Houston TX

Los Angeles CA

Miami FL

New York NY

Philadelphia PA

San Diego CA

San Francisco CA

About DOVE® Chocolate

DOVE Chocolate is known for delivering the best quality chocolate with a silky, smooth, rich taste and texture. The DOVE Company portfolio includes DOVE Chocolate Bars and Miniatures, DOVE Cookies, DOVE Pint Ice Cream, DOVEBAR Ice Cream Bars and DOVE Chocolate Seasonal Products. DOVE Chocolate is owned by Mars Snackfood US, a division of Mars US, one of the world's leading food manufacturers. Detailed product information is available online at www.dovechocolate.com.

About MARS US

Mars US is the United States food, snack and pet care operations of Mars, Incorporated, one of the world's leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars US employs more than 9,000 associates in the United States, with 52 facilities nationwide. The company owns some of the world's favorite brands, including M&M'S® Brand, SNICKERS® Brand, DOVE Chocolate Brand, UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats.

PRESS CONTACT: Kelly Lynch, Brand Building PR

212.343.8917, Klynch @ brandbuildingpr.com

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