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New Internet Marketing Book Released: How to Win Sales & Influence Spiders

Thousand Oaks, CA (PRWeb) February 21, 2007 -- Want free publicity while attracting more customers? In her latest Internet marketing book, How to Win Sales & Influence Spiders, author Catherine Seda reveals how to get free search engine rankings and free media coverage while reaching new clients on the web.

According to Seda, many companies are damaging their online publicity potential. As just one example, Seda points out the problem with 'squeeze pages', web pages designed to collect contact information to build a company's e-mail list. Typically, a squeeze page offers something for free in exchange for a first name and e-mail address.

"Don't hide all of your great content behind a squeeze page," warns Seda. "I'm shocked by how many entrepreneurs are starting to put their entire web site behind one. Search engine spiders can't enter contact information, and journalists won't. You can kiss free search engine rankings and media coverage goodbye."

In her book, Seda discusses how to use squeeze pages effectively and without losing valuable publicity opportunities. She also shares practical tips such as:

• Avoiding the 7 SEO (search engine optimization) spamming sins that can get your site banned
• How to protect your blog from spammers, and protect your online reputation from competitors or complainers
• 6 ways to optimize online videos for search engines spiders
• How to maximize your exposure within shopping communities such as Amazon, eBay and PriceGrabber.com
• The 3 things your online article byline must have to bring in business

This Internet marketing book also features success stories from leading companies and organizations such as Entrepreneur Media, Fire Mountain Gems and Beads, Park City Mountain Resort, WebTrends and the World Wildlife Fund.

Special bonus: The first 500 book buyers will receive a custom competitive web site report ($295 value) for free.

To see the Table of Contents and get the book, visit: http://www.HowtoWinSalesAndInfluenceSpiders.com

About the Author
Catherine Seda is a 12-year Internet and search marketing strategist. She's author of Search Engine Advertising (New Riders, 2004), columnist for Entrepreneur magazine and Dean of Internet Marketing for LA College International. To interview Catherine about her book, call (805) 277-2177.

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